Building a solid visual brand is an important step in developing your business, no matter what it may be. So take note of these common mistakes and how you can avoid them. 01. Design Inconsistency We’ve all seen when businesses get lazy and decide to haphazardly use a color or a font outside of their usual style. Will it mean the end of the business and a dramatic crash in sales? Of course not, but over time if it continues and the business becomes lax with all aspects of the

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1. Increased brand recognition. A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo,

Step and repeats are an inexpensive way to increase brand awareness by getting your logo and company name featured in the backgrounds of images that'll be used everywhere, from newspapers to Facebook profile pics. A step and repeat banner also adds a distinctly hip factor to any event, and gives off the impression that you represent a legit company. If you've got a step and repeat, your shindig is officially swanky – and worthy of Instagramming selfies from. You don't need to